MEMPHIS, TN- (WMC-TV) - The Memphis Chamber of Commerce wants Mid-Southerners to show some "MEMLUV" to Southwest Airlines.
The hashtag #MEMLUV took off Tuesday as part of the chamber's promotion for the soon to arrive airline at the Memphis International Airport.
"What we've been doing is working on a specific chamber promotion surrounding getting more people to sign up on their frequent flyer program which is the Southwest rapid rewards program. And what that does is, it signals to Southwest how much support there is out there for them in the zip code ranges around the Memphis airport," said Memphis Chamber President John Moore.
The Memphis Chamber's promotion is a sort of birthday gift on Southwest's 42nd birthday.